009 – Sam Shah of SWHEY – Beauty from the Inside Out

Nutrition-inspired beauty with SWHEY…

Sam Shah, Founder/CEO of SWHEY (a new type of beauty brand that inspires your allure from the inside — self-confidence through properly formulated nourishment) (bio), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio), Stephanie Betzler (Digital Strategist of Trendalyticsbio), and Marc Raco (host of Fashion Is Your Business podcast – bio) at the MouthMedia Network Studio at VoyagerHQ.

Alkaline vs. acidity, how we approach nutrition, and the journey to results

Shah touches on how we get “inner glow” and “inner radiance”, alkaline vs. acidity levels, obtaining higher alkaline levels, the importance of bile and how it helps eliminate toxins, effects of raising the level of acidity, how acidic foods can be pro-alkaline and what a proper level is, the value prop of SWHEY, how the amount of food needed to achieve the same level as SWHEY is too much to eat, and how much appearance and reputation relate to how we approach nutrition. Why journey and the experience to the results matters, jars vs. pills, relationships to products, and SWHEY’s three products Alkamist (35 alkaline agreements), Halo (protein), Helix (detox), and how the FDA fits into it all.

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008 – Shaun Thomas Gibson of Chic Studios – Those Who Can Do, Teach

Makeup artistry and instruction…

Shaun Thomas Gibson (bio), independent makeup artist and makeup artist instructor at CHICSTUDIOS, joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics), Stephanie Betzler (Digital Strategist at Trendalytics), and Regina Gwynn (Co-Founder/CEO of TresseNoire) at the VoyagerHQ studio.

Drag queens, symmetry and balance, and a partnership

Gibson shares how an education in industrial design, doing molds of people, living with drag queens, observing them playing around with beauty makeup, led to a career in makeup artistry. How training other makeups artists is a privilege to share and a way of giving back to the next generation of makeups artists, how the characteristics of other makeup artists include an eye for symmetry, seeing balance, an eye for complimentary colors, and how intimacy and trust call for someone who can be disarming. The way conversation makes people feel comfortable, and always visually presenting in a way that make people have confidence in fashion choices and knowing what one’s doing. Gibson mentions how one can be anyone desired using these tools, and how makeup is a partnership with the artist and subject. Foundations, brows, and brands great for longevity. Plus, an impressive Snack Time!

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007 – Tiffany Lin of CoverFX – Complexion Without Complexity

Customizable cosmetics focusing on skin care with CoverFX…

Tiffany Lin (bio), VP of Marketing & Ecommerce at CoverFX Skincare Inc (a company creating makeup products to help users look their best while actually improving their skin over time) joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio), Stephanie Betzler (Digital Strategist of Trendalyticsbio) and Sam Shah (CEO of Swheybio).

Leading in customization, a cult following, and company roots

Lin covers CoverFX’s offerings as healthy, good for you, hard working products, caring about ingredients and innovation, and all customizable. The ability to make one’s own foundation and liquid highlighters. Being a leader in customization, such as taking an existing routine and add a drop to customize it. How one’s skin changes daily, requiring a different approach daily. The new idea of luxury being freedom, and having a product that works for you. Working with 200 members of beauty community to get feedback on new products, developing a cult following, with a direct to consumer relationship. Color cosmetics that about skin care, having roots in marriage of skincare and cosmetics with one of the co-founders Vic Casale, former Chief Chemist of MAC Cosmetics.

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006 – Francesco Tortora of Gillette – The 100 Year Old Cutting Edge Startup

Razor and shaving products for men with Gillette…

Francesco Tortora (bio), Global Brand Director for Regina Gwynn (Co-Founder/CEO of Tressnoire), Rob Sanchez and Marc Raco on location at Millennial 20/20 Summit in New York City.

100 years and counting, a Vatican partnership, and ritual moments

Tortora discusses the 110+ years old men’s brand, how one’s mirror reflection is a trigger of change, and the ethos of capturing the starting again and resetting physically and mentally, along with the beauty of touching the lives of people and improving them. He touches on making those few minutes each day of self-care perfect for everyone regardless of economic status. The millennial focus, and the introduction of existing brands against new brands in a more crowded grooming market, and making sure the power of the values stay true, a human truth. Tortora mentions a partnership with Vatican to restore dignity, how access to information is different and there is no way to hide behind other things, and long-successful brands’ determination to be saying what you mean and meaning what you say. Creating and capturing ritual moments, serving 7-800 Million men worldwide with many different passion points, and tapping into key moments in various cultures.

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005 – Sue Phillips of Scenterprises – A Fragrance Journey

Custom bespoke fragrances with Scenterprises…

Sue Phillips (bio), Founder of Scenterprises (a global consultancy in the area of product development, creative marketing, strategic brand building and custom perfume events for bridal, team building and corporate events, and The Scentarium, New York’s premier custom perfumery), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics) , Regina Gwynn (Co-Founder/CEO of Tressnoire), and Stephanie Betzler (Digital Strategist of Trendalytics) for an interview about custom fragrances.

Tiffany and Lancome, the bespoke trend, and creating a sensory experience

Phillips has a thoughtful “snack time” with natural colors of fruit, food and flavor related to sense of smell, fragrance and flavor, symbolizing the history of perfume with croissants, and the texture with fruit. She talks coming from South Africa and training at Elizabeth Arden, doing seminars for people, getting to see what America is all about by traveling around the US, then working as Marketing Director for Lancome, followed up by developing and launching the first Tiffany perfume for the brand’s 150th anniversary and heading up their fragrance marketing. How she developed fragrances for various brands, looking at the current trend of celebrity scents, and how Phillips decided bespoke would be the next trend and started doing custom fragrances. How she 3 years ago opened Scentarium. Making it experiential, how a fragrance makes you feel special, engaging with the senses with music, food, art, to make the world feel and smell wonderful. How social media can connect, interactivity and experientially, creating multi-sensory experiences, how colors are integral to emotion and memory, how scent can elevate mood, and Phillips’ scent personality quiz.

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004 – John Cafarelli of Ernest Supplies – Being On-the-Go-Pouch Handsome

Men’s grooming and skincare supplies…

John Cafarelli (bio), Founder/President of Ernest Supplies (skincare and grooming products for men), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics), Stephanie Betzler (Digital Strategist at Trendalytics), and Rob Sanchez (Business Strategist, COO MouthMedia Network).

Unique packaging, company origins, and skin-healthy snacks

Cafarelli reviews how men want to interact with skin care as much as women, how he worked to build and formulate for the unisex lifestyle and the active and healthy individual. He provides some skin-healthy snacks, discusses the intriguing and award-winning gel on-the-go pouch packaging which was the result of a failure, the ability to grab shopper attention in the 1.2 seconds, creating a very transportable military-ration-pack-like design, and minimizing product waste. Going from private equity in fashion, healthy living, and multi unit retail to running a beauty line. How meeting a cosmetics formulator at the largest natural products show and creating a product just for Cafarelli led to building Ernest Supplies.

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003 – Regina Gwynn of TresseNoire – The Path to Pretty

On-location, on-demand beauty booking app for women of color with TresseNoire…

Regina Gwynn (bio), (Co-Founder/CEO of TresseNoire), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics), Stephanie Betzler (Digital Strategist at Trendalytics), and Rob Sanchez (Business Strategist, COO Open Source Business).

Two cities, salon problems, and trust

How Gwynn’s own search for a good hair salon and time-consuming experiences led to a business in Philadelphia and New York City. Giving women time back with one-on-one attention, custom hair-care programs, and #blacksalonproblems. The detailed hiring process to assess skills, and considerations of trust and security.

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002 – Karen Moon and Stephanie Betzler of Trendalytics – Beautiful Data

Big data for beauty and fashion with Trendalytics…

Karen Moon (Co-Founder and CEO – bio) and Stephanie Betzler (Digital Strategist – bio) of Trendalytics, a big data analytics platform for beauty and fashion industries, join Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio), Regina Gwynn (Co-Founder/CEO of Tressnoire), and Rob Sanchez (Business Strategist, Co-Founder Open Source Business).

Patterns, influencer impact, and the rise of personalization

Moon and Betzler discuss looking at pattern of companies being bought by conglomerates, examining macroeconomic trends making the beauty business so interesting, how Trendalytics finds how one brand standing out from another on many fronts, the way the subjective becomes quantifiable, and being in the early days of valuating digital. Looking at KPIs from social activity, what becomes a leading indicator, quantifiable growth in the beauty industry, looking at what influencers move the needle, building out a taxonomy and base of influencers as leading or lagging indications of sales, seeing SKU level and purchases in the data set, looking at things by category, tying in search and social, the gap between high customer demand and low product availability, and the rise of personalization. Plus, a snack of cookies.

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001 – Julie Fredrickson of Stowaway Cosmetics – The Captain Kirk of Makeup

Right-sized cosmetics with Stowaway Cosmetics…

Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio) joins hosts Regina Gwynn (Co-Founder/CEO of Tressnoire), Stephanie Betzler (Digital Strategist of Trendalytics) and Marc Raco (Host of Fashion Is Your Business, CCO of Open Source Business) for the premiere episode of Beauty Is Your Business.

A “duh” idea, a big win, and fundraising

Starting with a right (fun) sized Snack Time, Fredrickson shares evolution of meaning of company name, the process from conceiving starting the company to business of today and recognitions and accomplishments. Digging deep into unit economics of business, and a “duh” idea. Expiration of cosmetics, vast majority of women know they are using expired makeup. Turnaround on industry view of the right sized cosmetics concept, what the makeups think women wants vs. reality, winning (and sharing) Beauty Packaging’s Company of the Year against major brands changed everything, proof of listening to customers, why fundraising is like dating and why Stowaway was able to transcend the fundraising norm, at start of exciting time, the challenge that men don’t see the idea as an obvious need.

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