019 – Sindhura Sarikonda of Jet.com – The Beauty of Prestige

Luxury beauty ecommerce with Jet.com…

Photo credit: Albert Cheung Photography

Sindhura Sarikonda, Associate Director of Prestige Beauty at Jet.com & Walmart.com (bio), joins Julie Fredrickson , Regina Gwynn, Stephanie Betzler and guest host (and editor for WWD) Allison Collins for a live audience interview on location at La Marina Restaurant Bar and Beach Lounge in New York Cit. Sponsored by Stylitics, Musefind and Instasleep.

Fast growth, the need for a point of view, and the value proposition for brand partners

Photo credit: Albert Cheung Photography

Sarikonda reviews her background in ecommerce and consulting, how Jet.com is getting brands on the Prestige Beauty category, how luxury brands want to know they are in good hands, the importance of understanding adjacencies, how pricing is important to brand equity and prices next to brands are priced right for that brand equity, and the reach Jet has with 8 million customers and as the fastest growing ecommerce space. How luxury beauty at Jet.com has partnered with 68 luxury brands in just 3 months, how 50% of beauty sales are in luxury in the industry and 40% of beauty customers have shopped luxury beauty. The need for a POV at jet.com, what beauty at Jet means, and creating a specialty experience for any customer with a different experience for different shopping focuses — making the customer feels different while shopping different areas of jet while always knowing they are on Jet. What shopping cart behavior looks like, and how most shopping carts include a luxury beauty product.

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018 – Erika Shumate of Pinrose – Quirky Elegance, Spiky Cloud

Fragrances using synesthesia for personalized scent style with Pinrose…

Erika Shumate, Co-founder of Pinrose (a luxury fragrance brand based in San Francisco with the vision to make high quality fragrance a playful, effortless, everyday experience for the modern millennial – (bio)) joins Julie Fredrickson, Regina Gwynn and Stephanie Betzler at the MouthMedia Network studios.

Fun and experimentation, Petals, and moods and emotions

Shumate discusses three-year-old Pinrose’s 14 fragrances, the goal to bring high end fragrance and strip away the idea that a woman has to have a signature scents, and to allow her to have fun and experiment. Why getting out of the box is part of the Pinrose story, and discovering Petals — the little fragrance wipes, perfect amount. How the approach gives customers more control, and why you try a fragrance on the back of your hand. How investors often don’t understand the way women use cosmetics, how Pinrose put the fragrance line together, celebrating each women’s moods and personas (i.e. Wild Child, Pillow Talk Poet), promoting moods and emotions for clients, and seeing people responding to colorful nature of the line.

Making a woman the star, describing scent, and vanilla

Making the woman the star of her own show. How to describe scent. Plus, gluten free donuts for Snack Time, and when pumpkin and Snickerdoodles got married. The challenge of describing scents, and the need for a vocabulary for smell. Trying to say scent is one thing is not constructive, and why it is better to say why you are smelling it in the description, for emotional resonance. Spiky vs. round, the need for a more soft and feminine citrus, mixing fragrances, and why vanilla is such a pleasing scent.

Synesthesia, a quiz produces data, and the “mom smell”

Synesthesia and its importance to fragrance brands, partnering with Sephora and transitioning to working with wholesalers and working with retail spaces. A quiz to collect data, why Pinrose started online, and how the customer and engaged community are helping shape the brand. A child’s question leads to a life path and building a company, helping friends shop for fragrances, an accessible industry, and the “mom smell”, and the sounds and varnish of a grade school gymnasium.

017 – Celebrity Makeup Artist and Global Beauty Culture Lover Stephanie Flor – The Common Thread of Beauty

Celebrity makeup artistry and global beauty secrets

Stephanie Flor, celebrity makeup artist to stars like Mariah Carey, Kathy Griffin, and Sting and founder of aroundtheworldbeauty.com (a beauty tour company to travel world and unlock the world’s best-kept beauty secrets, one destination at a time – (bio)), joins Julie Fredrickson , Regina Gwynn and Stephanie Betzler at the MouthMedia Network studios.

Beauty origins, balance, and beyond the face

Flor discusses consideration of the last five sources of beauty, the origins of beauty, her show on Latina.com “Sacred Beauty” about keeping beauty rituals alive, her balance between photo shoots and tours, and the need to take a moment to understand how beautiful it is to see beauty beyond what you put on your face.

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016 – Amanda Baldwin of Supergoop! – Putting the Fun in Sun

Amanda Baldwin of Supergoop!

Sunscreen lotion, makeup setting spray, and mousse with Supergoop!…

Amanda Baldwin of Supergoop! Amanda Baldwin, President at Supergoop! (a prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into the daily routine – (bio)), joins Julie Fredrickson , Regina Gwynn and Stephanie Betzler at the MouthMedia Network studios.

The mission against skin cancer, evolving consumer behavior, and the challenge of SPF

Amanda Baldwin of Supergoop! Baldwin shares Supergoop’s mission to reduce skin cancer, why 84 % of women don’t use daily SPF, how Supergoop! adds SPF with cleanest ingredients, how skin cancer is the most common cancer (1 in 5 Americans), how the company was founded by a teacher and mom so a lot of Supergoop’s products and activities are focused on kids. The spray version, how evolving consumer behavior is not easy, and approaching products fun and feel good and innovative. How the original product was put into school classroom, SPF as a challenging category because of being regulated by the FDA, expensive testing, and how that factors into product development.

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015 – Olivia Jezler of The Future of Smell – The Final Frontier of Experience

Sensory and fragrance innovation for brands…

Olivia Jezler, a sensory innovator with global experience working with fragrance in business, technology, academia, and with industry leaders including Dior, Victoria’s Secret, Johnsons & Johnsons, as well as Harvard University, the Weizmann Institute of Science and the World Economic Forum – (bio), joins Julie Fredrickson , Regina Gwynn, and Stephanie Betzler at the MouthMedia Network studios.

Smelling happiness, experiencing a brand before experiencing that brand, and wearables meet scents

Jezler shares how everything has a designed scent, words that goes with scents, associating shapes and textures with smells, how that affects product choices and perception of experience, clean, comfortable and beautiful in an invisible way, her path to getting into olfactory strategy, how does one curate the smell for a brand, how Jezler found her way into International Flavors and Fragrances working with Christophe Laudamiel. The first step in developing a sensory experience for brands for World Economic Forum in 2008, with 8 different rooms, and creating varying global experiences involving smell. Smelling happiness, associating shapes with smell, and how by understanding these and using different senses brands can avoid cognitive dissonance — but if they work together can enhance an experience. Operating at a deep instinctual experience. Experiencing a brand before experiencing a brand. Examples of uses of scent for a brand experience including Equinox and British Airways, how fragrance helps us interact more productively. Wearables associating with a calendar, emitting scents that can motivate us, one that can help us sleep better, alarm clocks waking with smell, and how this is all a fairly untapped market.

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BONUS – Eli Ostreicher – Part 1 – Rags to Riches, Narrow and Deep

Entrepreneurialism and making a difference…

Producer’s note: Recently, our team sat down for an interview that was so intriguing and informative that we knew it could be useful for entrepreneurs in any industry. So, we decided this audience should hear it too.

Eli Ostreicher, serial entrepreneur, motivational speaker and Founder/CEO to eleven travel and luxury companies (2x INC 500 #1 in Travel) including Regal WingsRegal JetsRegal CardRegal SolutionsGeeFiOne Bag TagGTTFP, Regal Engraving (bio) joins “Travel Is Your Business” hosts Pavan Bahl, John Matson and Marc Raco for Part 1 of a raw and candid interview — along with some sushi – about travel, entrepreneurialism, being successful “in spite of”, and “saying no to political correctness” at the MouthMedia Network studios.

A rags to riches journey to success at 33, One Bag Tag and Regal Engraving, and an uncle rescued

Ostreicher brings sushi, reveals why he went into the travel industry, his rags to riches journey that came from a lot of pain, being successful in against all odds, how focusing in one industry led to success and being narrow and deep, why Monday is the best day, and heading in direction of luxury instead of travel. The revolutionary idea of the One Bag Tag to eliminate all paper luggage tags. LVMH as a client, Regal Engraving as the newest company and the plan for 55 luxury engraving kiosks with master engravers in malls worldwide, largely by referral by other retailers, two years of talks with Visa, targeting the 1%, the Regal Collection of companies, Regal Wings (first company) and Regal Jets, and the rescue of his uncle Jacob Ostreicher.

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014 – Deanna Utroske of Cosmetics Design – The Newest and Newsiest in Beauty

Cosmetics formulation and packaging news…

Deanna Utroske, Senior Correspondent for CosmeticsDesign.com (Breaking News on Cosmetics Formulation & Packaging in North America – (bio)), joins Julie Fredrickson and Stephanie Betzler at the MouthMedia Network studios.

Trends, food as a trend driver, and the chemist’s perspective

Utroske discusses sorting out what most recent news is, trends driving change of transparency, simplicity and the magnitude of indie beauty. Food as a trend driver, ingredients moving from food to beauty, the chemist’s perspective on chemical-free beauty, and the need and effectiveness of consumer education. Continue Reading

013 – Beauty Industry Trends Show

Beauty trends and brands of the moment…

Hosts Julie Fredrickson, Regina Gwynn, and Stephanie Betzler make their way through current trends and brands of note in the beauty industry in this bonus episode. Recorded at the MouthMedia Network studios.

The discussion covers:

  • discussion of mergers and acquisitions
  • devacurl
  • hair care and skin care
  • shampoos
  • cannolis
  • what’s made it into self-care routines and what has never left
  • Bamboo Volume Abundant Volume Conditioner by Alterna
  • Cleansing Purifying Scrub with Sea Salt by Christophe Robin
  • Korean sleeping masks

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012 – Lindsay Knaak Stuart of Meant – Simply Meant to Be

Building a body care product brand with Meant…

Lindsay Knaak Stuart, Founder & CEO of Meant (hardworking, multipurpose body care products that nourish your skin and simplify your routine, and are made with natural, organic and certified organic ingredients – (bio)) joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics) , Regina Gwynn (Co-Founder/CEO of Tressnoire), and Stephanie Betzler (Digital Strategist of Trendalytics) for an interview about starting a brand in the beauty industry.

From fashion to beauty, starting a brand, and bar vs. liquid soap

Knaak Stuart reviews her background as a top notch apparel executive for major brands (such as Senior Director, Global Brand Marketing Strategy for Kate Spade & Company, Director of Marketing for Ann Taylor, and Director of Franchise Marketing & Public Relations for Gap Brands) and why she decided she wanted to work for herself. Looking at white space, researching, and looking inward, focusing on beauty health and wellness as a passion. Deciding to beautify cohabitation, so we take a moment in our showers and start the day clean fresh and minimized which sets the tone for the day. How Meant focused on body, why Knaak Stuart got away from the crowded skin care space, considering acne issues, how the products are multitasking (such as hair mask and shaving cream). How the packaging is more feminine but not so feminine that men won’t use it. And the bar soap vs. liquid soap debate. Plus, a birthday-themed snack!

Packaging, sustainability, and digital marketing strategy

The design process, considering genders, how coming from fashion was beneficial, the way Knaak Stuart briefed the product as if it were fashion and wanted to do something apart from the apothecary look, with attention to complimenting the marble and silver common in bathrooms. Putting scrub in a tube to avoid glass jars in showers, and confining the coffee based scrub for convenience. Initial learnings for the entrepreneurial path, how it is very scary, how she learned a lot in packaging, consideration of very high order minimums, how most money goes to packaging so one might as well innovate around it. Focusing on the look and feel and sustainability of packaging vs. actual packaging. Knaak Stuart’s goal to be 80%+ sustainable in packaging, as a core belief. Simple and beautiful, and the value going minimalist in the bathroom. The marketing strategy driven by bandwidth, why she’s not on Twitter, the surprising value of LinkedIn and why it works for Meant and the ideal strategy, and targeting Millennials. Plus, advertising on business sites resulting in high conversion.

Adding off-line, green beauty, and Jem

Partnering with big retail and moving into off-line channels, looking at the strategy for retail and wholesale distribution with consideration to brand ethos, and positioning in luxury and organic. Making the best of green beauty having a moment, and the better brand decision of partnering and not getting funding, even with slower growth. Personal questions during Hitting the Pan cover the importance of the TV show “Jem”, Star Trek (shocker), to like or not like director Justin Lin, spending time with kids, the term that Knaak Stuart won’t accept, feeling the business in your bones, and entrepreneurship in your forties.

Deerfield

011 – Tim Pearson of Kryolan – Making Up Is Art to Do

Makeup artistry, application and ingredients…

Tim Pearson, Head Makeup Artist of Kryolan City NY, and Founder of beauT.life (bio), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio) and Stephanie Betzler (Digital Strategist of Trendalyticsbio), at the MouthMedia Network Studio at VoyagerHQ.

A wide-ranging heritage brand, a drag dare, and politics vs. beauty

Pearson discusses Kryolan as a pioneer in cosmetics and a heritage brand 70 years old, his work at Kryolan City NY, the fourth location in the US, and his additional current role as the founder of a skin care company with products also good for hair and scalp. He talks about the third-generation family-owned company out of Berlin, with manufacturing in Germany, the UK, and San Francisco, a presence in 85 countries around the world, and products from beauty makeup, special effects, theatrical makeup, etc., his work as the only head makeup person in the US, and a focus on beauty and education. His start in Alabama, how a dare initiated years of experiences in drag, how he tried to get a job in MAC Cosmetics couldn’t because of lacking experience in cosmetics retail, GNBH, and how much Kryolan powers private labels. The competitive pageant scene in the South, what the mainstream was in the drag community, how much cosmetics are trend- driven, why makeup doesn’t recognize heritage from drag culture, what’s powerful about the drag community, and how anyone can enjoy and create with makeup. Plus, how politics are affecting beauty industry.

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