Beauty industry intelligence and information with BeautyMatter…
Kelly Kovack, Founder/CEO/Editor in Chief of BeautyMatter (an essential daily resource for beauty industry insiders, brand managers, strategists, executives, and entrepreneurs, who demand the most current beauty intelligence from around the Internet all in one place) and consultant for end to end consumers of beauty (profile), joins Julie Fredrickson , Regina Gwynn, and Stephanie Betzler at the MouthMedia Network Studios powered by Sennheiser.
Launching beauty brands, the strain of growth, and a fortuitous snack
Kovack discusses juggling creation of a significant amount of content, covering deals in the space, being part of original exec team of Bliss, how she was told it not possible to sell beauty products by mail, and her interested in unexplored territories. The difficulty of launching a beauty brand, and how BeautyMatter breaks down high-level important details of the transaction. How it has never been easier to scale a beauty brand and be competitive with the big guys, the way production runs get bigger as you grow which creates financial crunches but the new brand is too small to raise money outside of angels. And a fortuitous snack relating to coconut represents life in many ways.