014 – Deanna Utroske of Cosmetics Design – The Newest and Newsiest in Beauty

Cosmetics formulation and packaging news…

Deanna Utroske, Senior Correspondent for CosmeticsDesign.com (Breaking News on Cosmetics Formulation & Packaging in North America – (bio)), joins Julie Fredrickson and Stephanie Betzler at the MouthMedia Network studios.

Trends, food as a trend driver, and the chemist’s perspective

Utroske discusses sorting out what most recent news is, trends driving change of transparency, simplicity and the magnitude of indie beauty. Food as a trend driver, ingredients moving from food to beauty, the chemist’s perspective on chemical-free beauty, and the need and effectiveness of consumer education. Continue Reading

013 – Beauty Industry Trends Show

Beauty trends and brands of the moment…

Hosts Julie Fredrickson, Regina Gwynn, and Stephanie Betzler make their way through current trends and brands of note in the beauty industry in this bonus episode. Recorded at the MouthMedia Network studios.

The discussion covers:

  • discussion of mergers and acquisitions
  • devacurl
  • hair care and skin care
  • shampoos
  • cannolis
  • what’s made it into self-care routines and what has never left
  • Bamboo Volume Abundant Volume Conditioner by Alterna
  • Cleansing Purifying Scrub with Sea Salt by Christophe Robin
  • Korean sleeping masks

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012 – Lindsay Knaak Stuart of Meant – Simply Meant to Be

Building a body care product brand with Meant…

Lindsay Knaak Stuart, Founder & CEO of Meant (hardworking, multipurpose body care products that nourish your skin and simplify your routine, and are made with natural, organic and certified organic ingredients – (bio)) joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics) , Regina Gwynn (Co-Founder/CEO of Tressnoire), and Stephanie Betzler (Digital Strategist of Trendalytics) for an interview about starting a brand in the beauty industry.

From fashion to beauty, starting a brand, and bar vs. liquid soap

Knaak Stuart reviews her background as a top notch apparel executive for major brands (such as Senior Director, Global Brand Marketing Strategy for Kate Spade & Company, Director of Marketing for Ann Taylor, and Director of Franchise Marketing & Public Relations for Gap Brands) and why she decided she wanted to work for herself. Looking at white space, researching, and looking inward, focusing on beauty health and wellness as a passion. Deciding to beautify cohabitation, so we take a moment in our showers and start the day clean fresh and minimized which sets the tone for the day. How Meant focused on body, why Knaak Stuart got away from the crowded skin care space, considering acne issues, how the products are multitasking (such as hair mask and shaving cream). How the packaging is more feminine but not so feminine that men won’t use it. And the bar soap vs. liquid soap debate. Plus, a birthday-themed snack!

Packaging, sustainability, and digital marketing strategy

The design process, considering genders, how coming from fashion was beneficial, the way Knaak Stuart briefed the product as if it were fashion and wanted to do something apart from the apothecary look, with attention to complimenting the marble and silver common in bathrooms. Putting scrub in a tube to avoid glass jars in showers, and confining the coffee based scrub for convenience. Initial learnings for the entrepreneurial path, how it is very scary, how she learned a lot in packaging, consideration of very high order minimums, how most money goes to packaging so one might as well innovate around it. Focusing on the look and feel and sustainability of packaging vs. actual packaging. Knaak Stuart’s goal to be 80%+ sustainable in packaging, as a core belief. Simple and beautiful, and the value going minimalist in the bathroom. The marketing strategy driven by bandwidth, why she’s not on Twitter, the surprising value of LinkedIn and why it works for Meant and the ideal strategy, and targeting Millennials. Plus, advertising on business sites resulting in high conversion.

Adding off-line, green beauty, and Jem

Partnering with big retail and moving into off-line channels, looking at the strategy for retail and wholesale distribution with consideration to brand ethos, and positioning in luxury and organic. Making the best of green beauty having a moment, and the better brand decision of partnering and not getting funding, even with slower growth. Personal questions during Hitting the Pan cover the importance of the TV show “Jem”, Star Trek (shocker), to like or not like director Justin Lin, spending time with kids, the term that Knaak Stuart won’t accept, feeling the business in your bones, and entrepreneurship in your forties.

Deerfield

011 – Tim Pearson of Kryolan – Making Up Is Art to Do

Makeup artistry, application and ingredients…

Tim Pearson, Head Makeup Artist of Kryolan City NY, and Founder of beauT.life (bio), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio) and Stephanie Betzler (Digital Strategist of Trendalyticsbio), at the MouthMedia Network Studio at VoyagerHQ.

A wide-ranging heritage brand, a drag dare, and politics vs. beauty

Pearson discusses Kryolan as a pioneer in cosmetics and a heritage brand 70 years old, his work at Kryolan City NY, the fourth location in the US, and his additional current role as the founder of a skin care company with products also good for hair and scalp. He talks about the third-generation family-owned company out of Berlin, with manufacturing in Germany, the UK, and San Francisco, a presence in 85 countries around the world, and products from beauty makeup, special effects, theatrical makeup, etc., his work as the only head makeup person in the US, and a focus on beauty and education. His start in Alabama, how a dare initiated years of experiences in drag, how he tried to get a job in MAC Cosmetics couldn’t because of lacking experience in cosmetics retail, GNBH, and how much Kryolan powers private labels. The competitive pageant scene in the South, what the mainstream was in the drag community, how much cosmetics are trend- driven, why makeup doesn’t recognize heritage from drag culture, what’s powerful about the drag community, and how anyone can enjoy and create with makeup. Plus, how politics are affecting beauty industry.

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Special Report – Stowaway Cosmetics Named a Next Great Consumer Brand

A next great consumer brand and surviving the startup process…

Julie Fredrickson, Co-Founder and CEO of Stowaway Cosmetics (bio) announces the company’s recognition as one of the “Next Great Consumer Brands” at the Next Great Consumer Brand  Conference held at the NASDAQ.  She joins Marc Raco and Stephanie Betzler at the MouthMedia Network studio at Voyager HQ.

Fredrickson also touches on what has allowed Stowaway to survive the startup process, and her own views on living as a startup founder, the one thing you must not do if you want to be successful, and how being at this conference gave her a new  and important perspective. Plus, how Star Trek relates to the beauty industry.

010 – Lisa Marie Ringus of 24 Seven – A Beautiful Game of Thrones

Tech-minded recruitment of top talent in the beauty industry with 24 Seven Talent…

Lisa Marie Ringus, EVP and Head of Global Sales for 24 Seven, a multi-vertical global talent recruitment firm (bio), joins hosts Alesia Lanzo (Director of Global Marketing and Product Development for L’Oreal), Regina Gwynn (Co-Founder of Tresse Noire), Karen Moon (Co-Founder of Trendalytics) and Marc Raco (Host of Fashion Is Your Business) in front of a live audience on location at Lovage in New York City. Sponsored by InstaSleep Mint Melts, AE Herman Associates, and 24 Seven. Music by Girl on Top and Heather Edwards.

Hiring to drive business, retention, and intrapreneurs

Ringus discusses technology being integrated into creative arts industries, considering any impact of talent making their own companies, creating opportunities for new talent, rising stats and challengers of business, a new crop in play, the need to challenge clients, how showcase talent is new, and the need to be challenging both sides. Creating filters to keep people out of a recruitment equation who are not top notch. Hiring for someone who will drive your business, and focusing on people for the future of the business not for problems of today. Make sure you have something meaningful to contribute if you’re in the room. Retention is expensive, propelling employees to move within a company instead of out, how do you find a person who fits, how the movement of talent is healthy, how training and development doesn’t keep people moving forward, and candidates with entrepreneurial intentions using employment to gather intel for their own ventures, embracing talent so they have a voice, needing good coaches and mentors, “intrapreneurs”, and the choice of embracing the culture or being willing to do something to change.

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BONUS – FIYB Presents Queuing Up Retail – Yoni Lavi of Lavi Industries

Queue management software for retail with Lavi Industries…

Yoni Lavi, Product Manager of Queue Management Software at Lavi Industries (bio), joins consumer experience joins Pavan Bahl, Marc Raco and guest host Brian Laney (VP of Retail at Alert Tech) for a recording of “Fashion Is Your Business” podcast at the Alert Tech booth at NRF Big Show.

Railings and tubings, innovation, and knowing your core business

Lavi discusses how queuing relates to operational efficiency and automation of a business, how his business was founded 37 years ago by his father on brass railings and tubings serving airports, restaurants, and focusing on a proprietary belt track stanchion. Innovation headed in the direction to be queuing solutions provider, thus entering into world of software, now 12 years later they have a suite of software for queuing solutions. The vision his father had that is still true today is positioning the business not as a post manufacturer but as a queuing solution provider.

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009 – Sam Shah of SWHEY – Beauty from the Inside Out

Nutrition-inspired beauty with SWHEY…

Sam Shah, Founder/CEO of SWHEY (a new type of beauty brand that inspires your allure from the inside — self-confidence through properly formulated nourishment) (bio), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio), Stephanie Betzler (Digital Strategist of Trendalyticsbio), and Marc Raco (host of Fashion Is Your Business podcast – bio) at the MouthMedia Network Studio at VoyagerHQ.

Alkaline vs. acidity, how we approach nutrition, and the journey to results

Shah touches on how we get “inner glow” and “inner radiance”, alkaline vs. acidity levels, obtaining higher alkaline levels, the importance of bile and how it helps eliminate toxins, effects of raising the level of acidity, how acidic foods can be pro-alkaline and what a proper level is, the value prop of SWHEY, how the amount of food needed to achieve the same level as SWHEY is too much to eat, and how much appearance and reputation relate to how we approach nutrition. Why journey and the experience to the results matters, jars vs. pills, relationships to products, and SWHEY’s three products Alkamist (35 alkaline agreements), Halo (protein), Helix (detox), and how the FDA fits into it all.

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008 – Shaun Thomas Gibson of Chic Studios – Those Who Can Do, Teach

Makeup artistry and instruction…

Shaun Thomas Gibson (bio), independent makeup artist and makeup artist instructor at CHICSTUDIOS, joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics), Stephanie Betzler (Digital Strategist at Trendalytics), and Regina Gwynn (Co-Founder/CEO of TresseNoire) at the VoyagerHQ studio.

Drag queens, symmetry and balance, and a partnership

Gibson shares how an education in industrial design, doing molds of people, living with drag queens, observing them playing around with beauty makeup, led to a career in makeup artistry. How training other makeups artists is a privilege to share and a way of giving back to the next generation of makeups artists, how the characteristics of other makeup artists include an eye for symmetry, seeing balance, an eye for complimentary colors, and how intimacy and trust call for someone who can be disarming. The way conversation makes people feel comfortable, and always visually presenting in a way that make people have confidence in fashion choices and knowing what one’s doing. Gibson mentions how one can be anyone desired using these tools, and how makeup is a partnership with the artist and subject. Foundations, brows, and brands great for longevity. Plus, an impressive Snack Time!

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007 – Tiffany Lin of CoverFX – Complexion Without Complexity

Customizable cosmetics focusing on skin care with CoverFX…

Tiffany Lin (bio), VP of Marketing & Ecommerce at CoverFX Skincare Inc (a company creating makeup products to help users look their best while actually improving their skin over time) joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio), Stephanie Betzler (Digital Strategist of Trendalyticsbio) and Sam Shah (CEO of Swheybio).

Leading in customization, a cult following, and company roots

Lin covers CoverFX’s offerings as healthy, good for you, hard working products, caring about ingredients and innovation, and all customizable. The ability to make one’s own foundation and liquid highlighters. Being a leader in customization, such as taking an existing routine and add a drop to customize it. How one’s skin changes daily, requiring a different approach daily. The new idea of luxury being freedom, and having a product that works for you. Working with 200 members of beauty community to get feedback on new products, developing a cult following, with a direct to consumer relationship. Color cosmetics that about skin care, having roots in marriage of skincare and cosmetics with one of the co-founders Vic Casale, former Chief Chemist of MAC Cosmetics.

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