002 – Karen Moon and Stephanie Betzler of Trendalytics – Beautiful Data

Big data for beauty and fashion with Trendalytics…

Karen Moon (Co-Founder and CEO – bio) and Stephanie Betzler (Digital Strategist – bio) of Trendalytics, a big data analytics platform for beauty and fashion industries, join Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmeticsbio), Regina Gwynn (Co-Founder/CEO of Tressnoire), and Rob Sanchez (Business Strategist, Co-Founder Open Source Business).

Patterns, influencer impact, and the rise of personalization

Moon and Betzler discuss looking at pattern of companies being bought by conglomerates, examining macroeconomic trends making the beauty business so interesting, how Trendalytics finds how one brand standing out from another on many fronts, the way the subjective becomes quantifiable, and being in the early days of valuating digital. Looking at KPIs from social activity, what becomes a leading indicator, quantifiable growth in the beauty industry, looking at what influencers move the needle, building out a taxonomy and base of influencers as leading or lagging indications of sales, seeing SKU level and purchases in the data set, looking at things by category, tying in search and social, the gap between high customer demand and low product availability, and the rise of personalization. Plus, a snack of cookies.

K-beauty, looking for new business, and the definition of beauty

The matter of K-beauty, how much is a fad vs. a spike in popularity, a change and shift cosmetics, The up and coming trend of color-correcting with a lot of hallmarks of contouring, a huge growth from influencer buzz perspective, how all ideas existed in the past, and why eyelashes will be the next male art. Getting beyond looking at what people are following, and the resources to discover new business opportunities and when interest is waning. Beauty is about feeling better, finding tools to do that, and how most women’s definition of beauty has changed due to social media.

Beauty routines, childhood hiding, and glow worms

“Hitting the Pan” personal questions an Uber-based beauty routine, trying new things, concealer love, and glow worms.

Marc Raco

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