003 – Regina Gwynn of TresseNoire – The Path to Pretty

On-location, on-demand beauty booking app for women of color with TresseNoire…

Regina Gwynn (bio), (Co-Founder/CEO of TresseNoire), joins Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics), Stephanie Betzler (Digital Strategist at Trendalytics), and Rob Sanchez (Business Strategist, COO Open Source Business).

Two cities, salon problems, and trust

How Gwynn’s own search for a good hair salon and time-consuming experiences led to a business in Philadelphia and New York City. Giving women time back with one-on-one attention, custom hair-care programs, and #blacksalonproblems. The detailed hiring process to assess skills, and considerations of trust and security.

Starting a business, customization at scale, and loyalty

How Gwynn decided to start the business while in Caribbean, solving her own problem, and with a small test, adding an app last year, great potential for customization at scale, why this problem wasn’t solved sooner, and why people might be comfortable because of companies that happened. Different types of stylists results in data, and finding clients. A great investment for VCs, how women of color spend nine times as much on hair care and products as other women. Finding the right person for you hair, and creating loyalty and repeat business. Building careers for stylists, the extra value for stylists, no chemical services, noticing trends, crochet sets hot in Philadelphia, blowouts and locks in New York.

Books, big hair and working Saturdays

“Hitting the Pan” personal questions cover early childhood books, tree climbing, “Babysitter’s Club”, Alice Walker, Toni Morrison, “A Wrinkle In Time” JRR Tolkien, winged-out big hair, and self-care for founders.

References:

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