022 – Rochelle Rae of Rae Cosmetics – Get Sweaty, Get Pretty

Sweat-resistant, mineral-based makeup for active women…

Rochelle Rae, Owner of Rae Cosmetics (water resistant mineral cosmetics designed to provide long lasting coverage even when a user sweats – (profile)), joins Julie Fredrickson , Regina Gwynn, and Stephanie Betzler at the MouthMedia Network Studios powered by Sennheiser. This episode is brought to you by Fashion Mingle, a powerful networking platform for fashion industry professionals and professionals in related fields.

Sweaty girls, selfies and fitness, and sunscreen

Rae covers how Rae Cosmetics is for sweaty girls who want it all, being beautiful while sweating. How the makeup stays on when you sweat, “never let them see you sweat” vs. “we’ll handle that sweat”, how this came from personal experiences, how the influence of selfies has changes people’s relationship with makeup, fitness is a new social club, looking pretty when you a sweat, and how women are living sweaty lives. How the core is tinted moisturizer, foundation, and sunscreen.

The market, all-in-one products, and evolving expectations

Climate control, the market of brides and bridesmaids and athletes, the many different definitions of beauty, and value of finer (six-time milled) powder that stays on face better. Considering that athleisure is taking off and beauty fragmentation happening, evolving expectations for super high functional products, seeing evolution taking place through the brand, all-in-one products, reducing makeup regimens for time savings, quickly and together, and the dream of sweat proof hair.

Regional variances, R and D, and trained rabbits

The impact of geography (i.e. Texas, hot and humid, Southern states, and northwest areas), the makeup of Dallas and Dynasty, glam for no reason, how geography and different regional cultures have influenced R and D process, and spanning the assortment. Dealing with change in SKUs and resulting customer reaction, wakeboarding, Evan the trained rabbit, Star Trek and the tribbles, Hurricane Harvey relief fundraiser in Houston, and people coming together as the American way.


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