Publicity for beauty and lifestyle brands…
Nancy Behrman, Founder of Behrman Communications (beauty and lifestyle brand publicist), joins Julie Fredrickson , Regina Gwynn, and Stephanie Betzler at the MouthMedia Network Studios powered by Sennheiser.
A keen eye, making the hits, and education
Behrman discusses touching brands no one would dream of touching. How after 20 years she has a keen eye, is not afraid to take risks, and not afraid to say no. Category definers, hits like Burt’s Bees, Botox, Equinox, SoulCycle, GlamSquad, and Stowaway. Education is key, the way clients tell stories has evolved, and why Clarisonic is the source of greatest pride.
Traditional media’s value, influencers, and sophisticated women
Is traditional media dead? The right placements move the needle for all brands. The biggest stamp of approval is being on the cover of a major magazine, who the biggest influencer is on purchasing, how working with influencers is a big part of public relations, and whether you can you trust people who are reality stars and not people you connect with and trust. How sophisticated women know the difference, and that determines how they are getting their information.
What hot and not, the fountain of youth, and RBG is a badass
Products she is excited about it, and how the future holds a lot of ingestibles and probiotic drinks, wellness from within. K-Beauty is very hot, false eyelashes perhaps on the way out. And why the notion of fountain of youth is absurd. A favorite time of year, Tanglewood, relaxing with SoulCycle, Rachel Maddow, feeling decades younger, and Ruth Bader Ginsberg is a badass. And finding balance.