046 – Divya Gugnani of Wander Beauty – Cosmetics with a Compass

Fewer, better, multitasking beauty essentials to keep consumers beautiful on the go…

Wander BeautyDivya Gugnani, Co-Founder of Wander Beauty (the first travel-inspired, luxury color cosmetics experience, with deluxe products made of high performance and cruelty free formulas), joins Regina Gwynn, Abby Wallach, and Kelly Kovack (Beauty Matter) in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Unpacking Wander Beauty, and how it is known for multitasking with products
  • The thought process focusing on formulating products and the way ingredients work together for the best results
  • Gugnani’s fourth company, and how there are a lot of decisions based on data points, gathering info from a large number of women in a large age range
  • Because of her allergies and autoimmune disease she cannot enjoy most beauty productsWander Beauty
  • How “free of all the bad stuff” is a motto based on Gugnani’s real personal need
  • The need to think through a revenue model and ability to scale from the beginning of a company
  • Price vs. value being in the luxury space – paying more for something that works for them
  • Being on-air at QVC
  • Going back to oils and the things Gugnani’s mother used growing up, back to the basics
  • Success starts from a passionate founder story, strong demo, and problem-selling (here’s a problem, here’s a solution)
  • Getting a lot of breadth and depth and bringing a senior team in, focusing on connecting with consumers
  • QVC, Sephora, growing relationships with consumers, and how ecommerce is growing the fastest
  • How the brand is enjoying a lot of word of mouth due to high quality
  • All decisions are made because of data and feelings around data
  • When data differs from gut-decisions
  • Sharing decisions as a businesswoman with kids, coordinating time on the calendar with kids, understand and respect the work/life balance
  • Wander Beauty’s name origins relating to being on the move and global ingredient enrichment

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