050 – Elana Drell-Szyfer of ReVive Skincare – Brands, Beauty, and Bossmom

Revive

Skincare brand for pre & post cosmetic procedures with ReVive Skincare…

ReviveElana Drell-Szyfer, CEO of ReVive Skincare ( a luxury skincare brand that combines beauty with the science of skincare) joins Karen Moon and guest hosts Stephanie Flor [Around the World Beauty – Episode 17] and Sue Phillips [Scenterprises – Episode 5] in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • A 20-year-old skin care brand started by plastic and reconstructive surgeon Dr. Gregory Brown who ran the company himself for the first 10 years, and now owned by Tengram Capital Partners
  • How the brand is based on science and tech that he experimented with as a surgeon, help facilitate healing process on skin grafts, and got the idea from Nobel Prize-winning science
  • Product was strong, science, relationships with retailers, loyal customer following, could harness it all give focused attention and make bloomRevive
  • Special price point, packaging, distribution, very luxury
  • What drew Elana to Revive
  • How the word “brand” is loosely thrown around
  • Authenticity speaks to the consumer well with founder involved, and with much credibility
  • On trends, skincare is on fire, color slowed but still growing, fragrance coming back more than anticipated
  • Big brands are up in North America for first time in a long time
  • Younger and younger people getting into BOTOX and fillers – -what that means for industry
  • Used to be you used surgery or BOTOX or products, now not siloed, the consumer today uses a combination of those, and BOTOX and fillers may be a gateway to larger procedures
  • How a Middle Eastern country is double the rate of Brazil for per capita for plastic surgery for women
  • Makeup videos as entertainment and education
  • Beauty and appearance as a part of mainstream culture
  • Being a boss lady

producer

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