053 – Marta Wohrle of Truth in Aging – Aging Gracefully Through Science, Art, Innovation

Natural anti aging skin care for women…

Truth in AgingMarta Wohrle, Founder of Truth In Aging (an online forum where she and her team of consumer journalists offer truth and unbiased guidance to people seeing to improve their physical health and appearance through skincare, hair care, health and beauty products, and beauty and health tips on how to age beautifully, gracefully and truthfully) joins Abby Wallach in the MouthMedia Network studios powered by Sennheiser.

Support for today’s episode comes from luxury footwear brand Tamara Mellon. Visit tamaramellon.com today to receive a $100 gift toward your first order using code BIYB!

In this episode:

  • Marta Wohrle on exciting information from the world of skincare and what you’re seeing in content world of anti agingTruth in Aging
  • Coming at it from a digital business perspective, how it lowers barriers to entry, getting in front of consumers in a way that wasn’t previously possible
  • Many indy brands are doing exciting innovation and small players are coming out of medical innovation
  • Microchondrion (energy inside cells) is one of keys to anti aging, how a company developed molecule that can target microchondrion, and put that power in skin care products
  • Anti-aging – how get ingredients where they need to go
  • Cosmetic Industry Research Board vs. Environmental Working Group
  • Skin-care ingredients, expectations have changed
  • Community of women all over the country who look for guidance and information
  • Why Truth in Aging always carefully checks thingsTruth in Aging
  • Truth in Aging has been around a decade
  • Touching and sensory experiences are important
  • Considerations of purchases, especially what penetrates the skin
  • What is increasing conversation and average order value on a website

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