066 – Sabeen Mian of Ipsy – Valuable Samples

IpsyMonthly makeup and beauty subscription box amplified by tutorials and extensive community, with valuable feedback and data for brands, and an influencer network…

Sabeen Mian, Head of Brand Partnerships & Merchandising at ipsy, joins Karen Moon, and guest hosts Stephanie Flor [Episode 17]  and Deanna Utroske [Episode 14] in the MouthMedia Network studio powered by Sennheiser.

In this episode:

  • Addressing the need of beauty junkies
  • Inspiring people to express their unique beauty
  • Embracing changes in the beauty industry, working with influencers
  • Democratization, driving content-driven commerce
  • 3 Million beauty obsessed people receive a monthly “glambag” that is personalized
  • A marketplace for 3 Million members with access to exclusive brand deals
  • Engagement with community pages for ipsy without ipsy’s direct involvement
  • Ipsy Gen Beauty
  • Working with brands when they want them to help create content and build brand awareness, help wth conversion, sampling programIpsy
  • Many reviews result in signficant data for brands
  • Patterns of keys to success
  • Becoming a part of the family—hard for small brands to invest in reaching a lot of people, so ipsy is a strategic partner to brands
  • A network effect with influencers
  • Sabeen’s own subscriptions, personal escapes, SoulCycle, and sheet masks on long flights to stay moisturized

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