Dr. Robb - Super Secret Skin Care – Beauty Is Your Business

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Imagine being the face of a highly successful beauty brand–and then taking on a new frontier by starting a new brand, from scratch, solo. Dr. Robb was the founder of Clarasonic, and is now preparing to launch his own super secret brand, a new device with a new formula.

Dr. Robb Akridge (a.k.a. Dr. Robb) co-founder of Pacific Bioscience Laboratories, joins April Franzino, Abby Wallach, and guest host Stephanie Flor (Around the World Beauty) in the MouthMedia Network studio powered by Sennheiser.

In this episode:

Dr. Robb’s background in researching vaccines to cure AIDS, to working for Phillips and Clarisonic
How Dr. Robb’s restless need to solve problems has led to his many career changes, and what about Clarisonic has made it his longest ongoing job
The issues in the skin care industry that need to be addressed
The lessons Dr. Robb learned working the floors at trade shows
The process of developing the Clarisonic
Dealing with knockoff products
Dr. Robb’s new venture, REA Innovations, and what it’s like starting a new company in 2019 versus when he was working on Clarisonic
The long road ahead to develop a new, exciting, and effective product
The difference between the old retail pyramid model of sales and the current climate REA Innovations will be entering into
How to position your product towards educated consumers
Dr. Robb’s biggest “aha!” Moment
The similarities between the food and beauty industries
Plus, we get personal and learn Dr. Robb’s favorite foods, and what music he loves